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Marketing Test Review 1. harvest-festival is a good, service, or thought consisting of existent and in literal features that satisfies consumers demand and is received in exchange for money or something else of value. 2. A good has tangible attributes that a consumers five senses can perceive (Apples iPad can be touched and its features can be seen and heard). A good also may have intangible attributes consisting of its legal transfer or warranties and embody more abstract concepts (becoming healthier or wealthier). Goods also can be divided into nondurable goods and durable goods. A nondurable good is an item consumed in one or a few uses (food results). A durable good is one that unremarkably lasts over many uses ( much(prenominal) as cars and mobile phone). 3. Services argon intangible activities or benefits that an organization provides to satisfy consumers necessitate in exchange for money or something else. 4. An idea is a thought that leads t o an action, such as a concept for a new invention or getting people club soda to vote. 5. Consumer harvest-feasts: harvest purchased by the ultimate consumer. 6. Business products: products organizations buy that manage directly or indirectly in providing other products for resale. 7. reaping item: a specific product that has a alone(predicate) brand, surface or footings. 8.

Product line: is a sort of product or service items that be closely link up because they satisfy a division of needs, are used together, are sold to the aforesaid(prenominal) customer group, are distributed through the alike(p) outl ets, or get within a given price range. ! 9. Product shamble: all the product lines offered by a company. 10. Product contour: Group of similar products that fulfill the same need such as bar soaps; also called product category. There are variations between products within a class in damage of physical characteristics (color, fragrance, shape) or brand names. A single producer may produce several brands within the same product class in order to put forward to different...If you essential to get a full essay, order it on our website: BestEssayCheap.com

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