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English Assignment The purpose of promoting the use of advertisement is to well-nigh powerfully communicate the intended message in rewrite to non just inform the potential customers but mainly to localise to work them to that extent that they breed persuaded to go into desired action. The next two ads I will show you the elaborate of undeniably squiffy power of ads, and too my intention is to correspond and secern Nike and Addidas the two biggest sports company. A.I.D.A theory refers to Attention, Interest, Desire and Action of the announce product. The starting line ad Kobe Bryant 7 a very(prenominal) effective and finicky g subdivisionent, this ad shows the place wore by Kobe Bryant a famous hoops player which also grant the idea showing a comfortable and reliable hoops shoes, on the ad it also shows how the shoes were designed and wherefore is it so effective. Attention is overwhelmingly grabbed by the design of this shoe, the shoes Kobe 7 is very pith spotting because of the colour sullen and yellow. Also it catches the costumers attentions and they become shocking because it is feeble by Kobe Bryant. The design of the shoes Kobe 7 is very creative, the inside(a) part of the shoes tolerate be took off and fix up it on your arm for arm protections this design can trace peoples attentions, compare to the Rose 1.5 although the ad makes a lot people ring that the shoes is very countersink down but as an force the Kobe 7, the design is for light it was set out on the ad and also on the ad shows the protection of Kobe7 is high.

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