Marketing Management: Hurricane Island Outward Bound School

Case Analysis: Hurricane Island Outward move School place OF THE REPORT Hurricane Island Outward Bound goals for 1987 were: * keep growth * monetary stability To realize this, Mr. Chin is recoverd to deliver triad grocery objectives: * 2,700 students * 47, 800 Student Program Days (SPD) * $3.4 million in r scourues Mr. Chin has developed four merchandise proposals for 1987. The declare oneself of this digest is to: * Evaluate the strength and weaknesses of each proposal * exhort what plan should be adopted, rejected, or modified and adopted * curb the best trade blend in with respect to the merchandising budget Through 1985, the instruct had never broken even out on operating basis (TRRECOMMENDATION * have a oblige the program to allow more individuals to attend the course during the forgo season and off-peak season. * Increase sales by altering the determine strategies of programs that are full to increase their revenue. * Improve off-season enrollment by us ing the marketing mix that targets a different marketing segment that will be able to attend the courses.

depth psychology Market size: Colorado and HIOB controlled approximately 70% of the market Market Segmentation: Demographic * 14- to19-year-olds * 20- to 35-year olds Geographic * Northeastern twin States - six New England States - New York * Mid-Atlantic States (New Jersey, Pennsylvania, Delaware, Maryland), and Florida Buying Groups (within the demographic and geographical markets) * high school and college students * juniors (ages 14 and 15) * Municipal and operation contacts (for exceptional programs) * Young professionals * Corporations * Hurricane course alumni Produ! ct: Hurricane Island Outward Bound is a non-profit-making school that offers experiential education in the United States. The school is focused on creating, staging and marketing experiences. Mission Statement The mission of HIOB is providing safe, challenging, educational experiences in a wilderness setting, carefully... If you want to get a full essay, baseball club it on our website: BestEssayCheap.com

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