Wednesday, December 25, 2019

One Flew Over the Cuckoos Nest From a Marxist Perspective - Free Essay Example

Sample details Pages: 5 Words: 1615 Downloads: 10 Date added: 2019/07/30 Category Literature Essay Level High school Topics: One Flew Over The Cuckoo's Nest Essay Did you like this example?   At first glance, a reader may wonder how Ken Keseys novel One Flew over the Cuckoos Nest, a book depicting a group of mentally unstable men and their boisterous Irish-American leader, connects with the economic and sociological view of Marxism. The novel, which takes place in an Oregon psychiatric hospital, centers around the conflict between manipulative Nurse Ratched and her patients. Randle McMurphy, a transfer from Pendleton Work Farm, becomes a champion for the mens cause as he sets out to overthrow the dictator-like nurse. Don’t waste time! Our writers will create an original "One Flew Over the Cuckoos Nest From a Marxist Perspective" essay for you Create order Initially, the reader may doubt the economic implications of the novel. Yet, if one looks closer at the numerous textual references to power, production, and profit, he or she will begin to interpret Cuckoos Nest in a different light. Marxism was developed by German philosophers Karl Marx and Friedrich Engels in the mid-nineteenth century. It holds that productive labor is essential for human survival, that producers dominate consumers, and that societies evolve through a series of conflicts between the ruling class (bourgeoisie) and the working class (proletariat). Marxists advocate a classless society in which wealth is distributed evenly among citizens (Bressler 192-3). Capital is not merely money, but money that that is used to make more money (Parker 213). Marxists detest the alienation of labor experienced by workers who exert exceptional amounts of energy in factories, yet never benefit entirely from their work (Parker 214). There are many examples within the text that illustrate the conflict between the ruling class (Nurse Ratched), middle class (Dr. Spivey, who is intimidated by Ratched), and working class (patients). The symbol of machinery as a means to mass-produce a standard product is also explored, as well as what†or whom†counts as machinery. By viewing One Flew over the Cuckoos Nest from a Marxist perspective, one will discover how Kesey uses his novel to make a statement about money, materialism, and mechanization in the twentieth century United States of America. The author skillfully uses plot, imagery, and character development to declare that individuals with mental disorders are more than machines that need to be fixed in order to be productive in society; they have value in and of themselves. Like Marxs proletariat, the patients in Cuckoos Nest are alienated, the result of their labor being directed and overseen by Ratched. The patients continually have a sense that someone is watching them because not only are they mentally ill, but Ratched actually insists they spy on one another and report any of their peers poor conduct. The narrator, Chief Bromden, relates how the doctor who works with Ratched urges: Talk . . . discuss, confess. And if you hear a friend say something . . . list it in the log book for the staff to see. Its not . . . squealing, its helping your fellow (Kesey 47). This helping your fellow creates a feeling of contempt and competition among the men, and competition is the antithesis of Marxism. This is just one of Ratcheds many abuses of power over the ward. Literary critics Roger C. Loeb and Irving Malin shed light on the way patients are used as laborers, or at least treated as such. Both critics clearly illustrate the divide between the patients and t he people in power within the facility. One of the first things the reader notices is that the hospital functions on a rigid schedule run by a rigid nurse who seems more machine than woman, or human being for that matter. She runs the ward like a smooth, accurate, precision-made machine (Kesey 26). The only thing feminine about her is her large breasts which she keeps hidden underneath her uniform. Malin writes that The Big Nurse is no longer a woman†she has become a Frankenstein monster. All of her gestures, commands, feelings, and possessions are mechanized (441). Even her voice has a tight whine like an electric saw (Kesey 138). Bromden describes her as a truck, who trails her nurses bag behind in her exhaust like a semi behind a Jimmy Diesel (Kesey 93). Loeb points out that the reason the nurse acts like a machine is because it enables her to control others (87-88). She determines who is released, who stays on the floor, and who is sent to the Disturbed floor. She even con trols time by adjusting the clocks on the wall, or at least it seems this way to Bromden, a schizophrenic, Shes given to turning up the speed . . . when you got somebody to visit you. . . . But generally its the other way, the slow way (Kesey 74-5). Another important way the nurse controls the inmates is by withholding gum, cigarettes, and television privileges from the men. This is characteristic of an economic system that distributes aid at its own leisure (Capitalism 222). It is also representative of how the upper-class denies the lower-class of wealth, status, leisure, and even the fruits of their labor. Consider poor factory laborers who work for extremely low pay to make fine clothes that they will never have a chance to wear themselves. When McMurphy attempts to change Ratcheds policy about television, he faces considerable opposition, and after McMurphy finally gains enough votes to have the World Series shown in the ward, Ratched insists that he does not have a majority because he has not accounted for the Chronics, patients with such severe mental illnesses that they are considered incapable of ever leaving the ward, in the total amount of patients (134). The Chronics cannot do much of anything, let alone vote to watc h a baseball game. Kesey seems to suggest that democratic voting holds little value even in a capitalist society built on the principle of individual freedom. Sadly, the patients watch a blank screen and pretend they are watching the game instead. Interestingly, the Chronics symbolize a separate class than the Acutes, patients considered capable of rehabilitation, whom Ratched also dominates. The Chronics are described as machines with flaws inside that cant be repaired (Kesey 51). Imagery such as shock treatments and brain operations carry Keseys message that society is becoming too preoccupied with fixing things and that people are not pieces of equipment that need to be fixed, but are thinking, feeling human beings whose illnesses need to be cured through warmth and compassion. He advocates that those with mental disorders have more to contribute to society than their own ailments, which secure health care providers such as Ratched a place in the workforce. Through McMurphys reha bilitation of Bromden, a Chronic, over the course of the novel, Kesey argues that the patients are more than the paychecks they provide hospital management; they are more than defective brains to be examined and probed. It is worth noting that the people who have the most power in the story are those that are educated, including the nurses, doctors, board members, and president of the hospital. The black boys, the male, African-American orderlies who serve Ratched, are portrayed as less intelligent and merely function as robots following orders. McMurphys ethnic, working class background also puts him in a position lower than that of the Big Nurse. This is a reflection of the hierarchy in real-world America. Kesey could be warning his readers about the danger of science and knowledge as he makes the characters with the best education powerful, but also cruel. The uneducated McMurphy is unlike the machinery-like Ratched in that he is uninhibited, rowdy, and emotional, while she is cold and calculating. The Irishman laughs at problems to keep his spirits up and prevent himself from becoming a body with no soul. At one point in the story, McMurphy takes the men out on a fishing trip where they are reju venated with nature, far away from the mechanical institution (238). While Ratched acts like a machine, she essentially functions as a manufacturer and symbol of the oppressive upper-class (Haslett 35). While McMurphy tries to bring about equality between the patients and head nurse, she holds onto her self-proclaimed right to exact power over her charges because of her money, education, and, ultimately, sanity. The patients represent the working-class by providing Ratched, the manufacturer, with the products from which she profits†their deranged minds. The patients can even be viewed as products themselves after shock therapy treatments and lobotomies leave them without personality. The negative effects of the hospitals organizational structure are numerous. The men feel worthless, abused, and manipulated, much like the proletariat who endured horrendous working conditions and rarely saw the fruits of their labor during the Industrial Revolution in the United Kingdom and United States in the late eighteenth century and early nineteenth century (Industrial Revolution 630). Perhaps the most conspicuous example of the hospital environments detrimental impact is Billy Bibbits suicide after Nurse Ratched threatens to tell his mother about his night with Candy, the prostitute McMurphy brings onto the ward (Kesey 302-304). While this event can be interpreted as merely a tragedy between a manipulative nurse and an overwrought patient, it can also be interpreted as a representation of the harm that can result from an economy that encourages certain groups of people to dominate others. By examining One Flew Over the Cuckoos Nest from a Marxist perspective, the reader develops a sense of the underlying meanings beyond much of the imagery that fills the novel. Kesey makes a powerful statement about overproduction and overconsumption in 1960s America by depicting a group of mental patients whose function is to serve the hospital from which they should be receiving quality care from, a reflection of how the poor serve the rich. Through varying techniques, he expresses that there should be more equality between different classes and groups, and that there must be more value placed on the human than the machine. With any hope, society can learn something from Cuckoos destructive, yet equally hopeful outcome.

Tuesday, December 17, 2019

Strategic Analysis of the Uk Fast Food Industry - 2843 Words

Business and Management Strategy BAM6012 A Strategic and Competitive Analysis of the UK’s Fast Food Industry Executive Summary The food industry in the UK is a multi-billion pound industry that is mainly dominated by a few competitors such as McDonalds, Burger King, KFC and Subway. Most of the food sold in these fast food restaurants is unhealthy, which is becoming a huge concern as there are many people dying of obesity and other health related problems. This is one of the key social factors facing the fast food market at the moment. The fast food industry is a ‘red ocean’ as it is already well defined where rivalry is intense. It is also a perfectly competitive industry as the barriers to entry are low and there are many rivals†¦show more content†¦Fast Food Industry Profile: The United Kingdom’ 2012, Fast Food Industry Profile: United Kingdom, pg 1-35, Business Source Premier, EBSCO host, viewed [25/11/2012] PESTLE analysis â€Å"PESTLE analysis will help to capture understanding about aspects of the context by using the prompts political, economic, sociological, technological, legal and environmental. It is a technique that facilitates a wide scan of the context and actual or potential factors that would affect objectives if left unmanaged.† (Webster-Murray, R. 2010. pg.88) Political factors * There is an increasing amount of pressure from the government to encourage people to eat healthier as the number of deaths relating to obesity and an unhealthy lifestyle is on the increase year after year. * The government can allocate grants to business start-ups to try and promote fair competition within the marketplace. * There is speculation over the government introducing a new ‘fat tax’ on fast food served over a counter. This will add on another 20% to the current price in taxes. http://www.guardian.co.uk/society/2012/may/16/fat-tax-unhealthy-food-effect Economic factors * Consumers will have less disposable income with the current economic climate and therefore may be less likely to spend money on fast food as it may be seen as a luxury. * Exchange rates may affect profitability on the business if they are sourcing materials (all the ingredients used toShow MoreRelatedCompetitive Rivalry : International Food Service Providers1005 Words   |  5 Pagesa. Competitive rivalry: Many international food service providers that provide their services to Caribbean, Africans and Asians and have their operations in the UK as well. Therefore, customers can quickly look for a substitute somewhere else, so we need to work hard both in our food presentations and customer services to win the loyalty of our clients (Porter’s Five Forces of Competitive Position Analysis, 2011-2015). 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Then, focus will be moved to discussion of marketing strategies using Ansoff matrix, and marketing mix will be considered as well for application. Finally, the marketing plan will turn emphasis on implementation, and monitoring and controlling. 2. Marketing Audit and Strategic Priority Subway is an American sandwich chain, subsidiary ofRead MoreThe Fast Food Restaurant Market1002 Words   |  5 PagesCanada, France, Germany, UK). They operate within similar economic and competitive dynamics. They collectively represented 40% of the operating income in 2014. †¢ High Growth Markets – markets with high expansion and franchising potential (China, Italy, Poland, Russia, Korea, Spain, Switzerland, the Netherlands). 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Monday, December 9, 2019

Public Sphere Citizenship in the Age of Internet

Question: Discuss about thePublic Spherefor Citizenship in the Age of Internet. Answer: Introduction: Citizenship is a phenomenon that happens to be synonymous with the concept of statesmanship and national identities. Citizens of nations are formed with the help of certain very complex dynamics. Public opinion is one of the major elements that contributes to the formation of citizenship and is also a product of citizenship itself. Public opinion is something that is formed with the help of the popular media. In the earlier times before the advent of the internet, the newspapers were the most popular media through which current affairs did circulate amongst the citizens of the various nations and also helped in the formation of the identity of citizenship,. However with the advent of the internet and its related to phenomenon, the popularity of newspapers have undergone a major decline. This is a fact that is much evident from the slow decline in the rate of sale of the newspapers. In this discussion we shall examine the effects of internet and its related media on the way current affairs information are circulated amongst the people of the world and its impact on the phenomenon of citizenship(Papacharissi). Discussion: The media has undergone a huge change with the advent of the finer quality technology. In this context we see that more refine technology in the field of journalism has added a new edge to the profession. In the current times we see that with the help of technology the grasp and the clutches of journalism has become all the more far reaching. The quality and the genera of news happen to be far stretched. In addition to the same we see that the reach of journalism has also undergone a massive change and has expounded in a terrific manner. This can be attributed just due to the elevated level of technology that is involved in the distribution of news. The advent of the internet and its allied channels has led to news and journalism becoming all the more far reaching. It can be said without a doubt that just as the advent and the arrival of the internet and the web pages most have affected the sale rate and the easiness of the newspapers, it has also revolutionised the whole picture o c urrent affairs. News ion the present era is facility that is juts a click away from the readers. Again people no longer need to buy extra newspapers to get the updated news. It is available over the internet and can be very easily accessed over the mobile phones(Dahlgren). The quality of the media has also undergone massive change. In the earlier times the genres that were touched by the media were very restricted. This has undergone a massive transformation in the current times. The readers now can take look at various types of news and events that is occurring in the most distant parts of the world. In addition we see that news in the current times happens to be all the more extensive. Different topics are included within the realm of news. On one hand id we get a glimpse into the political current affairs, side by side we also get a good insight into the fashion trends that are continuing in the various parts of the world. Once again we see that cinema again has attained a global character, where interests are no longer restrained to only national subjects. Cross over films is a very common thing in the current times. The various topics that are being included into media are quite overwhelming. This is in fact one of the major catalysts that is help ing in the formation of the public opinion. In fact the current character of the modern citizens is greatly due to the influence of the media(Loader). Summation: A final summation of the discussion shall re veal the fact that the media in the current times do create a huge impact and influence on the global citizens. The global citizens are acquiring their character from the influences of the media. In alignment to which we find that technology has provided a huge boost to the phenomenon of media and that media has really transformed its dimensions in the current era. Thanks to the redefined reach of modern technology. The internet has truly helped in the process. It is through the services of the internet that news has become a far reaching phenomenon that can touch over different elements of the global society. The common man is more engaged in the whole process. References: Dahlgren, Peter. The Internet, Public Spheres, and Political Communication: Dispersion and Deliberation; https://www.tandfonline.com/doi/pdf/10.1080/10584600590933160. Political Communication 22 (2005): 147-162. Loader, Brian D. A Transnational Public Sphere for a Digital Generation? 15 August 2014. 1 November 2016 https://www.e-ir.info/2014/08/15/a-transnational-public-sphere-for-a-digital-generation/. Papacharissi, Zizi. The Virtual Sphere 2.0: The Internet, the Public Sphere and beyond . 2008. 1 November 2016 https://www.ciberdemocracia.net/victorsampedro/wp-content/uploads/2012/12/Papacharissi-The-Virtual-Sphere-Revisited-Handbook.pdf.

Monday, December 2, 2019

The Tourism Sector In Promoting Mauritius Tourism Essay Essay Example

The Tourism Sector In Promoting Mauritius Tourism Essay Essay Mauritius is an island located in the Indian Ocean it is a dream finish with tropical clime and a dream nature. For the past few old ages Mauritius has brought drastic alterations in the economic system and promotion of the state. Mauritius offers a figure of attractive forces to tourist in footings of a broad assortment of hotels, eating houses, accessibility, striking beaches and profusion in civilization. The economic growing of Mauritius has been the consequence of the expansion of the overplus luxury touristry industry. The touristry sector in Mauritius is playing a critical function in giving its part in the enlargement of domestic industries. There is a great manus of this sector in the advancement of the substructure and in pulling foreign investing and simplifying the transportation of engineering. Many travellers come to Mauritius to pass their clip for relaxation, medical intent, for its beautiful locations and for concern conference. The hereafter of Mauritius is that the touristry industry will lend progressively to the national economic system. New tourist-related occupations, specializers and tourer services will emerge. Hotel installations will spread out and the figure of visitants will lift up. Furthermore, the will to maintain quality at its highest degree will be unshakeable. This is besides what will do the Mauritanian finish stand out from others. 1.1Background to the job 1.2 Significance of the survey We will write a custom essay sample on The Tourism Sector In Promoting Mauritius Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Tourism Sector In Promoting Mauritius Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Tourism Sector In Promoting Mauritius Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This thesis can be of great aid to the people affecting in the procedure of advancing Mauritius as a tourer finish. Through this they will be able to cognize whether a state like Mauritius need to be innovate to a great extent in order to increase the degree of tourer. The MTPA and other related organisation can acquire an thought of what selling schemes can be used and what can be done to do Mauritius a alone finish comparison to other tourer finishs 1.3 Purposes of the survey Purposes: This survey explores new constructs of selling direction patterns to animate the image of the touristry sector by advancing Mauritius as a tourer finish. 1.4 Aims of the survey Aims: i To research cardinal marketing constructs such as SWOT analysis, branding, new promotional activities. i To understand the function of selling and the forces used to advance touristry finish and the factors drawing tourers to Mauritius. i To assist in diversifying the types of touristry. i To assist n diversifying the touristry resources i To assist in re-engineering the touristry sector in Mauritius. i To analyse the existent tourer arrival tendency of tourers to Mauritius. i To place the function of the MTPA in advancing Mauritius as a tourer finish. i To cognize the part of AHRIM ( Association des Hoteliers ET Restaurant de Lile Maurice ) . i To cognize about the map of circuit operators in advancing Mauritius as a tourer finish. 1.5 Problem statement The touristry sector is considered to be the pillar of Mauritius and therefore great attempts should be carried out to keep the stableness of this sector in the touristry market. One has to continuously reexamine and measure from all foreparts, both internal and external, factors that are endangering its really survival. There is an intense competition in the international touristry industry. It is a great affair of concern for the authorities and organisation in Mauritius to keep the image of the touristry sector of Mauritius. This is so because internationally everyone is acquiring involved in implementing different selling schemes to pull the most figure of tourers. However, in an of all time altering universe, nutriment is a uninterrupted conflict. Mauritius has to transport on diversifying its economic scheme, particularly in this tough competitory universe market place. Whenever there is a conversation on touristry one have a inclination to believe of largely immense classy hotels and topographic points of beautiful sceneries, like of Casella, Crocodile Park and bagatelle. But touristry is a really huge all permeant commercialism touching about every pace of our daily private and public life ; to merely call a few, such as air travels, travel agency/tour operators, conveyances, eating houses, topographic points of attractive forces and fast nutrient. The list is practically eternal. The influence this can hold upon the support of those straight or indirectly involved is indefinable in the aftermath of possible tourer diminution, least to state upon the full state. That is why the demand to market touristry as a tourer finish is really of import as this will assist to increase the degree of tourer in Mauritius. To keep in the long tally of being a successful finish, a new image should be proposed and more difficult work should be done by the, authorities, MTPA, NTPA, AHRIM to mensurate the accomplishment of their selling schemes used in advancing Mauritius as a tourer finish. 1.6 Research inquiries 1.7 Premises 1.8 Format of the survey Chapter 1 It consist of the debut of touristry sector in Mauritius, the ground and usage of carry oning this study.it besides province the job statement, purposes and aims of the survey, a reappraisal about Mauritius, and rational behind the survey. Chapter 2 consists of the literature review.it lay accent on the assorted promotional tools that push visitants to come to a destination.it tells us about the selling schemes, finish selling, finish stigmatization. Chapter 3 it presents the research methodological analysis which describes what trying methods have been used, how informations have been collected from the circuit operator and organize the MTPA, how the questionnaires design was and what are the jobs that have occurred to roll up these informations? . Chapter 4 nowadayss all the analysis and treatment. Chapter 5 is a decision about the survey and it deals with all the recommendations. 1.9 Conclusion a short paragraph that rounds off this chapter and prepares the reader for the following chapter. Note: Use a lower limit of 8 beginnings to compose this chapter. Ensure that the focal point is on MANAGEMENT. Title: Re-creating the image of the touristry sector in advancing Mauritius as a tourer finish Chapter 2 LITERATURE REVIEW Introduction The aim of this chapter is to analyze the existent tourer s tendency in Mauritius and to research the importance of marketing construct to market Mauritius as a tourer finish. It is besides to look into whether appropriate publicity efforts are being carried out by the MTPA and the circuit operators to animate the image of the touristry sector of Mauritius. The literature reappraisal will analyze the undermentioned points: What is touristry? Definitions and functions of the MTPA The construct of selling Importance of selling Selling schemes Marketing mix Tourism selling Finish selling Branding and the importance of branding Finish stigmatization Destination image The functions of finish direction organisations ( tour operators ) What is touristry? In 1941, Hunziker and Krapf defined touristry as people who travel the amount of the phenomena and relationships arises from the travel and stay of non-residents in so far as they do non take to lasting abode and are non connected with any earning activity. That is a tourer is person who do non come to a state to work. He or she is non here to populate for good. In 1976, the Tourism Society of England s definition was: Tourism is the impermanent, short-run motion of people to a finish outside their place state . What I have understood through this is that a tourer is person who live their topographic points where they normally live and work and their behaviors throughout the stay at each finish. It comprises battles for all intents. In 1981, the International Association of Scientific Experts in Tourism defined touristry in footings of peculiar activities selected by pick and undertaken outside the place. By this the Association of Scientific Experts in Tourism means that touristry is plenty of activities done outside the place topographic point. In 1994, the United Nations classified three signifiers of touristry in its Recommendations on Tourism Statisticss: Domestic touristry is people of the known state going merely inside the state. Inbound touristry means non-residents going in the given state. Outbound touristry is those occupants who travel in a new state. The functions of finish direction constitutions Definition of the MTPA The Mauritius Tourism Promotion Authority. The name itself speaks a batch. They are here to market the touristry sector of Mauritius. They are involve in germinating selling schemes, they do promotion run of legion finish in Mauritius.it consist in the creative activity of booklets, booklets, and assorted promotional events. Tourism Marketing Promotion and the Role of National Tourism Promotion Agencies/Organizations ( NTPAs ) . Notionally touristry run attempts ( in footings of attending in route shows, selling, promotion and trade name name among others ) mark chiefly at publicising every bit much facts as possible about a finish and its appeals in a spell to do it better known in the of all time increasing competitory international touristry market. Besides, tourers now know more about assorted sceneries and touristry merchandises, so there is a force per unit area on the promotional bureaus to supply greater degree of information pertaining to services offered ( including hotel ) , activities, singularity of the finish and civilization among others. The circuit operators Mauritius Tour Operators offer striking travel bundles inclusive of travelling, adjustment and rubber-necking. Bing a cardinal portion of the Mauritius Tourss, the circuit operators deliver a elaborate penetration into the attraction of the island. Tour Operators of Mauritius besides offer bespoke bundles particularly appropriate to the distinct and specific demands of the travellers. i some of the well-known circuit operators in Mauritius are as follows: i Mauri Travel i World Travel and Tours i Mauri Tours i White Sand i Macambo Tours Apart from the Mauritius circuit operators there are farther travel operators besides who offer intriguing travel bundles from other states to the island. Selling Selling is considered so basic that it can non be a separate map. It is the whole concern from a separate map, it is the whole concern seen from the point of viewaˆÂ ¦the success of a concern is non determined entirely by the merchandise but by the client. ( Peter Drucker ) Harmonizing to Kotler ( 1997 ) , selling is classically perceived as the charge of doing, backing and transporting properties and services to clients and companies ; it is demarcated as a common process by which persons and crowds gain what they need and want through constructing, suggesting and easy interchanging merchandises and services of importance with others. Selling can besides be define as a societal and managerial procedure Y which persons and groups obtain what they need and what though making and interchanging merchandises and value with others. ( Kotler,1994 ) Peter Stimpson, 2005 defines marketing as the procedure of researching into and observing consumer demands and retaining suited monetary value, merchandise, and topographic point and publicity schemes in order to delight these demands productively.