Friday, November 22, 2013

Marketing 2 Hybrid #4

WestJet vs. descent Canada Reliable: Looking at online reviews of each airline, much customers are happy with what WestJet operateually does for them. WestJet offers a rewards program that they act genuinely well on. Offering a MasterCard, and WestJet dollars, customers are very snug by the comp alls program. tonal pattern Canada has a rewards program called Aeromiles, but fewer customers are satisfied with this because they do non offer much, and reviews say it is difficult to get any rewards. responsiveness: Both airlines offer own(prenominal) accounts to email or contact individual to ask questions or book flights. WestJet has a more than(prenominal) unionised questions incision that is easy to attend, which makes it easier for customers to get the nurture they need. This response is 24/7, meaning customers can ask questions and stay answers all the time. personal credit line Canada offers a similar account, but is slight organized, thus make getting responses more difficult. Assurance: From personal experience, I ravel aground Air Canada staff to be more neighborly and helpful. They answered questions and made me sense like they knew what they were doing. This really assure me that I was in good hands. Whereas when I flew with WestJet, the workers left some of my questions unanswered, and they use the I dont know confines more often then I would have liked.
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Empathy: WestJet offers a ingredient to their website called My WestJet, which makes customers feel weighty. From personal experience I found that Air Canada employees were more friendly and ca ring about passengers problems. Air Canada o! ffers a clear French section to the website, whereas WestJets French section is smaller and a little harder to find. I find this important because if there are French speaking customers, they whitethorn feel confused and less important. Tangibles: Looking at reviews and from experience, WestJet offers big and comfier chairs, with more room. Which is what customers want when they fly, comfort. WestJet offers clear...If you want to get a unspoilt essay, pasture it on our website: BestEssayCheap.com

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